Turn traffic into insights
Get all the insights you need about your users and website visitors without the hassle of showing cookie banners. Experience intuitive, easy-to-use and GDPR-compliant web analytics without invading the privacy of your visitors.
Trusted by teams who care about their data
Features you need, no training required
Privacy-first analytics
Track visitors without cookies or personal data. Stay GDPR-compliant out of the box.
Custom events & goals
Track signups, purchases and button clicks. Set conversion goals to measure what matters.
Campaigns & UTMs
See which campaigns drive traffic and revenue. Track UTM parameters and measure ROI.
Performance monitoring
Monitor real page load times from actual users. Spot slowdowns before they hurt conversions.
Error tracking
Catch JavaScript errors automatically. See which pages, browsers and devices are affected.
Session analysis
Follow individual user journeys across pages. Understand how visitors navigate your site.
Experiments & Feature Flags
Run A/B tests to find what works best. Roll out features gradually with built-in feature flags.
Built-in reCAPTCHA alternative
Protect forms from bots with a privacy-first, invisible proof-of-work challenge. No annoying puzzles.
Open source
Fully open-source and auditable. Self-host on your own infrastructure or use our cloud.
Built for developers
Lightweight script, simple API and quick setup. Get running in under 5 minutes.
Works with the tools you already use
Swetrix integrates with everything. Our lightweight script is just a few kilobytes in your source code. You can add it to any CMS, framework or technology you're already using.
Simple, traffic-based pricing
Try Swetrix on your website for 14 days - completely free of charge. A payment method is required, but you can cancel anytime before the trial ends.
Contact us
"Swetrix has been a game changer for our analytics. They've always been on top of feature requests and bug reports and have been friendly every step of the way. I can't recommend them enough."

Alex Bowles
Co-founder of Casterlabs
"I was confused by Google Analytics so much that I was getting zero actionable insights. Swetrix changed everything - clean dashboard, instant understanding of user behavior, and features that actually matter. Finally, analytics that help me make better decisions instead of irritating me."

Alper Alkan
Co-founder of Phalcode
Why people switch from Google Analytics to Swetrix
Google Analytics has become too complex. Finding basic metrics now requires navigating endless menus, and its reliance on cookies forces you to use annoying consent banners - costing you up to 40% of your traffic data when users decline.
Swetrix gives you a clean, real-time dashboard with no learning curve. We don't use cookies, so you don't need cookie banners, you own 100% of your data, and your website stays fast.
Cookie-less tracking
Google Analytics requires cookie consent banners and collects personal data. Swetrix is fully cookieless and privacy respectful - no cookie consent banners needed.
Features you will actually use
Swetrix provides traffic analytics, session analysis, funnels, profiles, A/B tests - features that are actually useful in a clean & minimalistic dashboard.
Open source & self-hostable
Google Analytics is a black box. Swetrix is fully open source & transparent - giving you an ability to audit the code or self-host on your own infrastructure free of charge.
Lightweight, not a liability
GA's tracking script weighs 75KB+ and slows your site down. Swetrix's tracker is under 5KB - your visitors won't even notice it.
Frequently asked questions
What plan should I choose?
What happens if I exceed my plan's limit?
Does Swetrix offer a free plan?
Is there a free trial?
What is counted as events?
Is Swetrix GDPR-compliant?
Does Swetrix have an API?
Can I invite my team members to Swetrix?
What support do you provide?
I want to ask something else...
It's time to ditch Google Analytics.
Tired of the frustration, complexity and privacy issues of Google Analytics? We were too. That's why we built Swetrix - the ethical, open source and fully cookieless alternative.
