Turn traffic into insights

Swetrix is a privacy-first Google Analytics alternative that helps you understand visitors, traffic sources and website performance with simple, cookieless, GDPR-compliant insights - no cookie banners or invasive tracking.

Start a 14-day free trial
Free trial 14 days
Quick setup
Cookie-less tracking
Open-source
100% data ownership
Self-hostable
Luke
Alex
Artur
Alper
Andrii
1770 people understand their users

Trusted by teams who care about their data

  • Casterlabs
  • Phalcode
  • Caritas
  • Tonomo
  • Stelp
  • AE Studio

Features you need, no training required

Web analytics

Understand traffic, campaigns, events and performance from one privacy-first dashboard.

Privacy-first analytics

Track visitors without cookies or personal data. Stay GDPR-compliant out of the box.

Traffic web analytics

See visitors, pageviews, referrers, countries, devices and top pages without sampling.

Custom events & goals

Track signups, purchases and button clicks. Set conversion goals to measure what matters.

Campaigns & UTMs

See which campaigns drive traffic and revenue. Track UTM parameters and measure ROI.

Bot blocking

Choose basic or strict filters to block bot traffic, datacenter IPs, spam referrers and probes.

Performance monitoring

Monitor real page load times from actual users. Spot slowdowns before they hurt conversions.

Product analytics

Investigate what people do inside your product, reproduce issues and ship better changes with confidence.

Error tracking

Catch JavaScript errors automatically. See which pages, browsers and devices are affected.

Session analysis

Follow individual user journeys across pages. Understand how visitors navigate your site.

Session replays

Watch recorded sessions with timelines, clicks and page changes to understand what blocked a user.

Funnels

Track step-by-step conversion and see exactly where users leave key product flows.

Experiments & Feature Flags

Run A/B tests to find what works best. Roll out features gradually with built-in feature flags.

Built-in reCAPTCHA alternative

Protect forms from bots with a privacy-first, invisible proof-of-work challenge. No annoying puzzles.

Works with the tools you already use

Swetrix integrates with everything. Our lightweight script is just a few kilobytes in your source code. You can add it to any CMS, framework or technology you're already using.

Angular
Astro
BigCommerce
Carrd
Django
Docusaurus
Drupal
Flask
Framer
Gatsby
Ghost
Search Console
GTM
Hugo
Jekyll
Laravel
Next.js
Nuxt
React
Remix
Ruby on Rails
Shopify
Squarespace
SvelteKit
Vue
Webflow
Wix
WooCommerce
WordPress
+21 more

Pricing

Try Swetrix on your website for 14 days - completely free of charge. A payment method is required, but you can cancel anytime before the trial ends.

Monthly events

100,000

Standard

$19

/month

Start free trial

10 websites

Unlimited members

Events & Goals

Funnels

Session & User profile analysis

Advanced bot detection

Ad-blocker bypass

Plus

$39

/month

Start free trial

Everything from Standard

100 websites

Session replays

Feature flags

A/B testing

20x higher API rate limits

Priority support

Enterprise

Custom

Contact us

Everything from Plus

Dedicated account manager for ongoing support

Custom event limits

Custom features

On-premise installation

Dedicated isolated instance

SAML-based single sign-on (SSO)

Personal onboarding

Casterlabs

"Swetrix has been a game changer for our analytics. They've always been on top of feature requests and bug reports and have been friendly every step of the way. I can't recommend them enough."

Alex Bowles

Alex Bowles

Co-founder of Casterlabs

Phalcode

"I was confused by Google Analytics so much that I was getting zero actionable insights. Swetrix changed everything - clean dashboard, instant understanding of user behavior, and features that actually matter. Finally, analytics that help me make better decisions instead of irritating me."

Alper Alkan

Alper Alkan

Co-founder of Phalcode

Why people switch from Google Analytics to Swetrix

Google Analytics has become too complex. Finding basic metrics now requires navigating endless menus, and its reliance on cookies forces you to use annoying consent banners - costing you up to 40% of your traffic data when users decline.

Swetrix gives you a clean, real-time dashboard with no learning curve. We don't use cookies, so you don't need cookie banners, you own 100% of your data, and your website stays fast.

Start a 14-day free trialSwetrix vs Google Analytics

Cookie-less tracking

Google Analytics requires cookie consent banners and collects personal data. Swetrix is fully cookieless and privacy respectful - no cookie consent banners needed.

Features you will actually use

Swetrix provides traffic analytics, session analysis, funnels, profiles, A/B tests - features that are actually useful in a clean & minimalistic dashboard.

Open source & self-hostable

Google Analytics is a black box. Swetrix is fully open source & transparent - giving you an ability to audit the code or self-host on your own infrastructure free of charge.

Lightweight, not a liability

GA's tracking script weighs 75KB+ and slows your site down. Swetrix's tracker is under 5KB - your visitors won't even notice it.

Frequently asked questions

What plan should I choose?
Standard plans are best if you need privacy-first analytics, funnels, error tracking, bot filtering, email reports and API access. Plus plans include everything in Standard and add session replays, feature flags, A/B testing, higher API rate limits, more websites, more team members and priority support. Once you've picked a plan type, choose the event volume based on your traffic. You can start with the 100,000 events per month plan. If you already have some traffic, you can start with the 500,000 events per month plan. In any case, you can upgrade or downgrade your plan anytime, and we will pro-rate your subscription if you change your plan so it would be fair for you.
What happens if I exceed my plan's limit?
We won't stop counting your data if you exceed your plan's limit. However, you will need to upgrade to a higher plan to keep access to your stats. We will send you an email notification if you exceed or come close to your plan's limit. We also won't restrict your dashboard if you get an occasional traffic spike or go over your limit slightly.
Does Swetrix offer a free plan?
For our cloud version, we don't offer a free plan at this moment. We're an independent startup funded solely by our subscribers. We don't monetise or sell your data, so subscription fee is needed to cover our costs and keep the service running. At the same time, Swetrix is open-source and we provide a Community Edition that you can self-host on your own infrastructure for free.
Is there a free trial?
Yep, you can try Swetrix for free for 14 days! A payment method is required to start your trial, but you won't be charged until it ends and you can cancel anytime.
What is counted as events?
An event is a pageview, a custom event or an error event that the tracking script sends to Swetrix. Pageviews and error events are tracked automatically based on your tracking script set up, and custom events are sent manually based on the user actions and your configuration.
Is Swetrix GDPR-compliant?
Swetrix is a privacy-focused web analytics tool. We do not use cookies for tracking, and all the data is collected anonymously. We don't use persistent, cross-device tracking, and don't use your data for any other purposes. You can read more about it in our data policy.
Does Swetrix have an API?
Yes, you can access access your statistics or website data using our API. And you can also send pageviews or events for your websites using our API. Learn more about it in our API documentation.
Can I invite my team members to Swetrix?
Yes! You can create an organisation and invite your team members to it, assign them roles and easily manage their access to the organisation and its projects. You can invite people directly to your projects, create password-protected access links or make your projects public and accessible to everyone.
What support do you provide?
We provide email support and you can contact us at any time. We also offer a community support on our Discord server.
I want to ask something else...
Sure, feel free to contact us at any time.

It's time to ditch Google Analytics.

Tired of the frustration, complexity and privacy issues of Google Analytics? We were too. That's why we built Swetrix - the ethical, open source and fully cookieless alternative.

Start a 14-day free trial
Free to try
Easy to use
Privacy-first